How do we buy craft beer?

The venues will order from an approved range of craft beers from The Beer Company Consolidations Ltd.

The Beer Company  Consolidations Ltd, will send out the orders to the individual suppliers with full address details and purchase order numbers.

Suppliers then deliver the orders direct to the sites.

Once the order has been delivered, suppliers upload their invoice to our self billing system which will confirm the purchase order.

The delivery and pricing/invoice generated MUST match the purchase order exactly. If there are any issues with an order, the supplier must notify before making any changes to the order/delivery.

This opportunity is for direct supply from the brewery only, we do not purchase through other 3rd parties and/or wholesalers.

Pallet Opportunities

There is an opportunity for brewers that cannot supply direct to outlets to supply via the following method:

1. The brewer would need to tender a range of beers that are approved for supply

2. The brewer would contact Laine Pub Co managers to discuss their range

3. If a brewer could get the outlets to order their beers in multiples of 24 in total between all venues with a minimum of 3 kegs to each site (through the existing till system), they could deliver to a central warehouse who would then distribute direct to site, the following criteria must be met

a. the brewer must communicate the sales plan with The Beer Company who will let the warehouse know to expect the delivery and arrange the new account forms

b. site orders must be a minimum of 3 kegs per site

c. the pallets will be delivered week 1 to warehouse for delivery to venues in week 2

d. the warehouse would then invoice the brewer £6.00 per 30L container


How to Tender

All suppliers will need to set up an account and tender their products at

We will be downloading from this site for the core beers in July each year, price increases for these will only be accepted at this time.

Brewers are welcome to update their accounts with new and seasonal beers at any time and we will look to add new products on a monthly basis.  Once a product has been approved and set up, no price amendments will be considered until the next annual tender in July.

If a Beer is intended to only be a short run, it is the responsibility on the Brewer to delete the products when no longer available. Repeated issues with beers being unavailable may result in all products coming off the list.

We will be in touch with successful brewers by 1st August

Once you have created your account, please keep your login details safe. These are different for each tendering site and client we work with and should be recorded and shared with the relevant people in your business that will need to access this account.

Credit Terms

Credit terms are 45 days from the end of the month, from the date a correct invoice is uploaded to self billing.

The price on the invoice must match that on the order, all prices submitted must last for 12 months or until the annual tender in July.

The invoice must clearly show the purchase order number provided to be processed.

All payments will be by BACs transfer.

Please note, that we operate on these terms only and we do not sign terms from individual suppliers.

Invoices may state the pub name but only as a delivery address

The company information you will need to set up an account will be sent out to successful brewers once the products have been approved.

Ordering Process

Orders are sent out daily (as they are generated) with outlet details and purchase order number.

Any issues should be confirmed to

We advise you have a direct relationship with the local pubs/managers and let them know your delivery days along with any minimum order requirements.


Cask Beers must be delivered with a minimum BBD of 30 days.

Keg and Packaged beers must be delivered with a minimum BBD of 6 months.

The supplier must provide any badges/clips/artwork required to sell the beer within the delivery (we advise attaching them to the containers).

On receipt of order, the supplier should contact the venue direct to confirm the delivery day.

Containers and Ullages

Neither Laine Pub Company or The Beer Company take responsibility for any containers (casks/kegs)
These are used at the suppliers own risk.

Please be reminded that as this is direct delivery, e-casks/e-kegs do not permit the use of their containers for this route.

If any ullages are reported by outlets, you will be sent an ullage request which must be acknowledged within 24 hours.

All ullages must be credited within 7 days of notification.

Any ullages or empty containers should be collected each week with the delivery or within 7 days of notification.

Common Mistakes

Do not agree any free stock directly with outlets – brewers providing free stock will be removed from our supply lists and reported to HMRC.

If you would like to offer a free stock promotional mechanism, please e-mail your request to and we can agree the process for ordering.

Do not accept an order directly from an outlet, only products ordered via The Beer Company with an approved purchase order can be invoiced and paid for by The Beer Company.

Only invoices that match the pricing and volumes on our orders can be processed.

Only invoices that state the purchase order numbers will be processed.

The credit terms start once we have received the correct paperwork (not the date of delivery or order).

Service standards will be monitored and suppliers will be reviewed on a regular basis.