For a number of years M&B have successfully activated a seasonal cask beer range across a number of brands where a selection of up to 20 products are chosen for a 13 week listing, following the seasons Winter, Spring, Summer & Autumn.
Brands that have access to the seasonal range are; Nicholsons, Castle, Ember, High Street, Suburban, Toby, Vintage, PCP, Orchid and Leased.
The seasonal range segment of the cask ale category represent circa 15,000+ brls a year and is open to 600+ sites.
M&B’s seasonal range is regularly used as a platform for innovation, collaborations, and exclusive to M&B products.
We consolidate all seasonal tender information on behalf of Mitchells & Butlers from direct brewers and those which are Beer Company supplied.
A direct brewer is a regional or national brewer with existing products set up directly with M&B
All other brewers/beers are supplied through The Beer Company
The seasonal programme is the first step for any brewer looking to work with M&B for the first time or with new products. All volume is delivered through Tradeteam and products must be available to all M&B brands (it is not possible to select which pubs you would like to supply)
Below is a list of criteria we work to which should help you complete your tenders
To be fair to all suppliers, we do not offer any specific advice on range or pricing to any brewer and direct contact with the buying team is not permitted during this time.
No cask ale product is out of scope for this tender and all styles/categories can be submitted, we encourage the below
We will also consider
We will be looking to fill the following criteria for all seasons.
|Golden||4 – 4.4%|
|IPA||Session Under 4.5%|
Seasonal listings come with no support expectations other than the below, so please put forward your best net price
Successful listings could be across all our seasonal cask ale propositions or just a selection of them, and will be ordered by sites on a rotational basis alongside other seasonal products. Therefore, exact volume forecasts are difficult
The Beer Company will be in touch with all successful brewers to confirm the brands each beer has been selected for and will provide a forecast based on these numbers. Please remember the forecasts are a guide and not an exact order so we recommend carry 2 weeks stock based on this forecast for the first few weeks, until you understand your own order patterns.
Due to our strong working relationship with Molson Coors, and the network we share with Tradeteam, we believe there’s an opportunity for both companies to work together in partnership with chosen brewers and align some of the listings on our respective seasonal programmes. This offers significant benefit to non- regional breweries based on the below:
The Beer Company will be in touch with any brewers selected for this opportunity.
To work with M&B your brewery MUST have completed one of the approved audits, these are
For any brewer with a successful tender but without one of the accreditations above, The Beer Company will be in touch with the details for their audit, the cost is £250 and this must be completed before any trade starts. Once complete, The Beer Company Audit will cover you for 1 year, after this time you will be expected to have completed the SALSA + Beer standard.
Once shortlisted, we will ask brewers to e-mail back the following information (the forms will be e-mailed out after seasonal listing confirmations)
Beer Company Suppliers will also need to provide the following additional information