Brand Story

We discovered two things at an après-ski bar. The first was beer pêche – a pint of lager with a peach top. The second was a song that closed out an afternoon of après. The song was called Jubel and it meant “a feeling of extreme joy” – a suitable summary after a few pints of pêche at altitude. This dangerously refreshing beer tradition swiftly became the beer style we wanted to drink that no one brewed, so we set out on our pursuit of pioneering a new style of beer.

Our Beer

We brew dangerously refreshing beer cut with fruit, and we brew things differently. Our range of fruit lagers are brewed with British hops and barley, real fruit extracts from a sustainable British farm, and no artificial preservatives or flavourings. We only launched in 2018 but all our beers have scooped up a stack of awards, including the UK’s Best Fruit Beer and Drinks Brand of the Year 2022 at the Grocer Gold Awards.