Sea Turtle Conservation
There are 7 different species of sea turtles in the world, and in Cape Verde we can find 5 of them, but the only one nesting in the archipelago are the Loggerhead turtles or Caretta caretta
6 of the 7 are now listed as threatened of extinction due to poaching, loss of nesting areas, light pollution, accidental catch and of course ocean pollutants such as plastics
Project Biodiversity works for the protection of wildlife in the Cape Verdean island of Sal against poaching and unsustainable development. Every year hundreds of sea turtles are saved and tens of thousands of new-born turtles released into the sea, making sure that our future generations have the chance to share the oceans with them.
The Beer
We have launched a new beer range, which will raise money to help support these projects throughout the year. The Turtle Charity beer concept will collaborate with new UK brewers each season. Look out for the collaborations in Mitchells & Butlers pubs across the UK.
Lager 3.8%
Craft Lager
Available in 12 x 330ml cans
10p per can goes to the charity
Pale 3.8%
American Pale Ale
Available in 9g cask
£5 per cask goes to the charity
Pale 3.8%
American Pale Ale
Available in 30L kegs
£5 per keg goes to the charity
PR & Promotions
The beer will be promoted on all PB Social Media and website
Any customer ordering 52 cases or kegs per year will have a hatchling sponsored in their name
You will also receive a video of your named hatchling making it’s first journey into the sea
The turtle hatcheries have already been featured on BBC Earth with more than 4 million views
The hatcheries are visited by 1000’s of UK tourists each year and the new beer will become part of the talk each evening
– Project Biodiversity
– projectbiodiversity