Thank you for your interest in supplying Laine Pub Company

All suppliers to The Beer Company Direct will need to have achieved either The Beer Company audit or SALSA + beer to be considered for supply to this group.

Accredited suppliers may then tender for the opportunities below.

The deadline for the 2023 annual tender was 28th April 2023. Successful brewers for the new Core ranges will be contacted by end May 23 and will consist of

  • A core range of 25 keg beers
  • A core range of 20 cask beers 


The seasonal ranges will be looked at quarterly and will consist of 10 keg beers 10 cask beers

June/July/Aug – successful suppliers will be notified by end May 23

Sept/Oct/Nov – successful suppliers will be notified by end Aug 23 

Dec/Jan/Feb – successful suppliers will be notified by end Nov 23

March/Apr/May – successful suppliers will be notified by end Feb 23

  • As the Core range tender is now complete, no new suppliers or beers will be added to this range until June 2024
  • Brewers are welcome to update their product accounts with beers that can be considered for the seasonal ranges, these can be
    • Permanent beers that are not available on our Core range
    • Seasonal beers that are available for the full 3 months stated above (full details including name and image must be uploaded)
  • Once a product has been agreed, the price will remain the same until June 24, the next tender will be sent to suppliers in April 24.

About Laine

We have some of the most admired, experiential and customer pleasing pubs across the UK, Laine have 60 sites across Brighton, London and Birmingham, with a growing interest across the UK. Marrying a good time with great drinks has been at our core since we founded in 1996, which is what has driven our passion in ensuring our drinks partnerships remain progressive and based on ever changing customer tastes, In 2014, it is also why we made the decision to found our own Brewery, Laine Brew Co, to brew the beers to best serve the spirit of our pubs and their loyal customers.

Our dedication to beer across our pubs is why we have a fantastic mix of modern favorites and customer pleasing craft, with 8 pubs solely serving the best of Craft beer from around the world. As for the rest of our pubs, all feature a healthy amount of Craft beer, including but not exclusively Laine Brew Co. With over 300 keg lines pouring Craft Beer at any one time, combined with over 100 Cask lines keeping the UK’s oldest beer traditions alive and improving, this all represents a 10,000hl per annum part of our business.

The next step for Laine Pub Co is to ensure all our pubs are benefitting from our scale. As such, we are issuing a tender opportunity for suppliers to submit, within the additional parameters below, to be featured on the Laine Pub Co buying platform.

The Beer Company!